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the ai commerce glossary

the concepts behind making your catalog shoppable by ai, clearly explained.

what is answer engine optimization (aeo)?

aeo is the practice of structuring content and data so ai answer engines (chatgpt, perplexity, gemini) can understand, cite, and recommend it.

geo optimizes content and data to influence how generative ai models represent, cite, and recommend a brand or product.

mcp is an open standard that lets ai assistants discover and use external tools and data sources, including product catalogs.

ai visibility is how discoverable and recommendable your brand and products are inside ai assistants.

a 0–100 measure of how well ai assistants can understand and recommend your products, across five dimensions.

agentic commerce is shopping mediated by ai agents that discover, compare, and recommend products on a buyer’s behalf.

start with a free ai commerce score and see exactly how ai assistants see your products.