all terms
agentic commerce describes a shift where ai agents (not just human shoppers browsing a store) discover, compare, and recommend products, and increasingly complete purchases.
in this world, the catalog that wins is the one agents can best understand and trust. being “on the shelf” means being machine-legible and mcp-discoverable.
alana is the infrastructure layer for agentic commerce: score, optimize, and distribute your catalog so agents can shop it.