all terms
generative engine optimization (geo) is closely related to aeo: it focuses on how generative ai models (llms) synthesize answers, and how to make your brand appear accurately and favorably within them.
geo cares about structured data, semantic clarity, and authoritative sources: the signals models use when composing an answer.
for e-commerce, geo and aeo converge on the same requirement: a machine-legible, well-structured catalog that models can understand and cite.